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Rethinking Effects in Digital Markets: A Structural and Probabilistic Framework

Vashmath Potluri and Shubhranshu

Introduction In the recent NCLAT proceedings, Meta contended that the Competition Commission of India’s ( “CCI” ) case concerning WhatsApp’s 2021 Privacy Policy relies on hypothetical scenarios and future conduct , arguing that no concrete evidence demonstrates actual harm in the relevant market for online display advertising. This line of reasoning reflects the Supreme Court’s approach in CCI v. Schott Glass  ( “ Schott Glass ” ), which underscores the need for demonstrable competitive...

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